Thursday, April 5, 2012

ElectroniCast - Asia Pacific (APAC) LED Lamp General Lighting Forecast


ElectroniCast forecasts that the consumption value will reach $4.94 billion in 2015


ElectroniCast Consultants, provides the research findings of our study of the Asia Pacific (APAC) consumption of Light Emitting Diode Lamps (also known as “consumer-level bulbs” or “consumer-level globes”), which are used in luminaires in stationary (non-vehicle) solid-state lighting (SSL) General Lighting applications. 

Solid State   The term "solid state" refers to the fact that light in a light emitting diode (LED) is emitted from a solid object, which does not contain moving parts or parts that can break, rupture, shatter, leak or contaminate the environment —a block of semiconductor—rather than from a vacuum or gas tube, as is the case in traditional incandescent light bulbs and fluorescent lamps.

General Lighting Stationary Applications   The definition used by ElectroniCast for General Lighting is – lighting that is used to provide the main illumination of an area. ElectroniCast includes Directional Lighting, Supplementary Lighting and Architectural Lighting in the General Lighting category; however, “architainment” lighting, such as large display units are not considered in the General Lighting segment.  LEDs used in signage, displays, signals, decorative Christmas/holiday lighting are not included in the market forecast data for this study.

LED lamps used in theaters, photography, news-gathering (TV broadcasts, film, similar) and even lighting used in nightclubs on the dance floor and in operation rooms (surgery) are considered in the General Lighting application.

LEDs are used in both functional and decorative light fixtures, with an advantage of energy savings. Compared to incandescent lighting, LED-based solid-state lighting (SSL) delivers visible light with reduced heat. In addition, its solid-state nature provides for greater resistance to shock, vibration, and wear, thereby significantly increasing its lifespan.

LED Level Quantified in the ElectroniCast Study            Below, are five levels (or “food chain”) pertaining to the LED marketplace.  For the purposes of this ElectroniCast study, we quantify and provide a market forecast for “Level 4”

Level 1 - The chip or die
Level 2 - The LED component (component-level bulb)
Level 3 - LED array; may include optics, heat sink and/or power supply
Level 4 - Lamp
Level 5 - Luminaire (light fixture/lamp holder)           



This report provides the 2010-2015 market data by the following functions:

·        Consumption Value (US$, Million)
·        Quantity (number/units in Millions)
·        Average Selling Prices (ASP US$, each)

            The value is determined by multiplying the number of units (lamps) by the average selling price (ASP) in US Dollars. The ASPs are not retail prices; the prices are based on the price of the LED lamp at the initial factory level (prior to FOB – Free On Board; therefore, no shipping expenses are included).  The value is then based on the end-use application in the Asia Pacific region (APAC).

Additionally, this report provides the market data by the following regional segments:

·        Asia Pacific (Total)
    • The People’s Republic of China
    • Japan
    • Republic of Korea
    • Rest of Asia

ElectroniCast analysts performed interviews with authoritative and representative individuals in the LED and lighting industry, plus – R&D and factory/manufacturing, from the standpoint of both suppliers and users of LED and lighting illumination products. The interviews were conducted principally with:

·        Architectural lighting Designers/Installers concerns, Engineers, marketing personnel and management at manufacturers of LED lighting and related equipment, as well as other lighting technologies.

·        Design group leaders, engineers, marketing personnel and market planners at major users and potential users of LEDs and lighting

·        Other industry experts, including those focused on standards activities, trade associations, government and investments. 

The interviews covered issues of technology, R&D support, pricing, contract size, reliability, documentation, installation/maintenance crafts, standards, supplier competition and other topics.


            Market Forecast Product Categories             This market forecast of Asia Pacific consumption is presented for five major lamp-type categories.  The lamp categories, in turn, may have multiple sub-categories, which are determined by lamp luminous flux and/or the physical size of the lamp. Note: lower-level products, which are indented in the list shown in the Table below, are summed-up to the higher-level product category stated above it.




ElectroniCast Market Forecast Data Base Hierachy Structure
Asia Pacific LED Lamp Product Category List



Total Consumption: LED Lamps

Parabolic aluminized reflector (PAR)
PAR16
PAR20
PAR30
PAR38
PAR56
PAR64
PAR-Types: Other (Miscellaneous) Sizes

General Service/Decorative: Mushroom, Fancy/Candle, Panel, Other

            MR16
            MR11 / Other MR

Linear / Tube
< 1200mm
> 1200mm

Street / Parking-lot / Campus / Similar


Note: Market forecast data in this study report refers to consumption (use) for a particular calendar year; therefore, this data is not cumulative data.

Market forecast data are provided in United States Dollars (US$).




Market Forecast: General Lighting LED Lamps             All Dollar values discussed in the ElectroniCast report are stated in United States Dollars (US$), unless otherwise stated.  In 2010, the Asia Pacific region consumption value of LED lamps, which are used in SSL General Lighting, reached $1.5 billion; ElectroniCast forecasts that the consumption value will be $4.94 billion in 2015.  The consumption value will increase with strongly rising quantity growth drastically offset by declining average prices.

The use of LED-based lamps in SSL – General lighting is driven by promised savings in using less energy, longer operating life, as well as maintenance/ labor, since LED lamps last longer than competing technologies, they do not need to be replaced as often and “Green-Tech” (ecology) issues.


 


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