In approaching a market opportunity analysis (MOA) project, you must take a very close look at the competing technologies, cost and price-points, sales/distribution channels and other pertinent market/technology dynamics. Important performance characteristics of LEDs for general illumination, with particular emphasis on energy efficiency and lighting quality is vital to achieve a sustainable market share of LED-based stationary (non-vehicle) General Lighting products, providing an ubiquitous product environment.
Energy efficiency of light sources can be characterized in several different ways. Luminous efficacy indicates how much light the source provides per watt of electricity consumed. This is stated in lumens per watt (lm/W). Another measure of energy efficiency is the total watts a device consumes in providing the intended service. Both measures are important to consider. Lighting quality is a subjective term, but generally includes color quality (including appearance, color rendering, and color consistency); illuminance levels (the amount of light the light source provides on a task or surface); photometric distribution of the light source in a fixture or luminaire; lifetime; ease of maintenance; and cost.
The consumer wants a product that is as good or better for the right price (they want value for their money). LED lamps have recently gone from costing twenty times to about ten times more than fluorescent lights, creating a more favorable environment for the use of LEDs. Government-based and business/industrial expenditure on LED-based General Lighting solutions (products) will, indeed, push technology to successful performance with suitable price-points residential and small-medium size companies. Semiconductor LEDs are not the only lighting solution; therefore, ElectroniCast will continue to pay close attention to competing technologies.
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