LED Streetlights at Jockey Plaza in Lima Peru

According to ElectroniCast, a leading market research company that addresses the Light Emitting Diode (LED) lighting marketplace, several cities in the United States have already installed LED streetlights. Pittsburgh is involved in a five-year / $25 million process to replace 40,000 streetlights.  San Jose, California plans to change all 62,000 streetlights by 2022… and this list goes on and on. The city of Raleigh, North Carolina conducted a trial of LED streetlights… and now, we are seeing installations of LED lighting in one of the most important commercial centers in Lima, Peru – at Jockey Plaza.

The LU6 streetlights at Jockey Plaza, produced by ShenZhen Bang-Bell Electronics Co., Limited are, I am sure, the first of many LED lighting installations at commercial centers throughout the region.

Shenzhen Bang-Bell Electronics Co., Ltd. is a manufacturer of LED Streetlights, LED Bulbs, LED Traffic Lights, and LED Traffic Signals. Founded in 1998, they started their business from LED Traffic Lights, now they have more than 20% domestic market share, at the beginning of 2004; they were the first China factory that invented High Power LED Street Lights and LED Light Bulbs.

Under the ISO9001:2000 Quality Management System, most of their products have CE, RoHS and/or UL certificates. They have the optical, electrical, thermal and structural experts composed a powerful LED application products research & development team, invested tens of millions of dollars to build the fully automated LED packaging assembly lines.

There continues to be impressive technology and marketing/sales efforts relative to solid-state lighting (SSL), which ElectroniCast views as fascinating revenue growth opportunities relative to the use of light-emitting diodes (LED) for general lighting applications. Yes, it is currently possible to find LED-based general lighting consumer-level bulbs in some home-improvement retail stores in Lima, which of course is a critical sales channel.

According to ElectroniCast technology analysis, over the stretch of the forecast period (2011-2015), as the luminous efficacy per chip (and packaged multiple chip LEDs) improves versus current solutions, it will take less packaged LEDs per lamp to provide that same (or more) luminous efficacy. Improvements in the lamp package (encasement glass/plastic optics) will also provide an opportunity to use less LEDs per lamp (bulb) to achieve the same or better brightness (luminous efficacy).  

ElectroniCast also predicts that the average selling price per lamp will decrease throughout the forecast period, driven by improved manufacturing processes (improved yields), competitive environment, improved materials, improved sales/distribution channels, and other market dynamics.